Case Studies

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Challenge

A supplement brand targeting US health-conscious consumers (age 35-65) was experiencing high cost per lead and inconsistent lead quality from existing acquisition channels.

Approach

• •Rebuilt the acquisition funnel with progressive qualification questions to filter low-intent users early
• •Developed SEO content targeting specific health goals and supplement ingredient research
• •Implemented native advertising campaigns with educational creatives (not sensational claims)
• •Added real-time lead scoring to route high-quality prospects to priority follow-up

Results

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Challenge

An eCommerce affiliate partner needed to scale traffic and conversions for a seasonal product category during Q4 holiday shopping without sacrificing ROI.

Approach

• •Created in-depth product comparison guides and gift recommendation content optimized for seasonal search terms
• •Launched native advertising placements on premium lifestyle and shopping publisher networks
• •Executed social media campaigns targeting high-intent shoppers with lookalike audiences
• •Optimized landing pages for mobile and improved checkout flow recommendations

Results

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Challenge

A financial services offer in Canada and the US was generating leads but approval rates were below expectations due to misaligned targeting and unclear eligibility messaging.

Approach

• •Refined audience targeting to focus on credit score and income ranges aligned with approval criteria
• •Rewrote landing page copy to clarify eligibility requirements, fees, and realistic expectations
• •Tested multiple creative variations emphasizing transparency and trust (not urgency or fear)
• •Implemented progressive disclosure in lead forms to collect qualification data earlier in the funnel

Results